SDS announces European partnership

“Substantial, transformative win” as leading software provider to social housing sector signs bilateral re-seller agreements.


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Two of the leading software providers in the social housing sector have entered into partnership in the UK and Europe.

SDS (Shelton Development Services) has signed bilateral re-seller agreements with Aareon UK and Aareon Netherlands.

Aareon UK will include the SDS software offer as part of their tender submissions, and ongoing support of existing clients in the UK and the Republic of Ireland.

SDS will generate leads for Aareon among its 315 clients across the UK, including 40 Local Authorities.  Aareon UK’s principal product, Aareon QL, is used by 115 clients, including housing associations, ALMOs and Trusts.

Aareon Netherlands will lead the introduction of SDS products initially into Dutch ‘woningcorporaties’ (social housing providers), to help plan and manage their housing development and construction activities.

Aareon NL is the centre of excellence for asset, business planning and treasury solutions for the Aareon Group.

The SDS software products will be offered via the Aareon Smart World or as an on-premise solution to customers in The Netherlands, Germany, Sweden, France, Norway, Denmark, Finland and Austria.  SDS and Aareon UK, will support Aareon NL with the introduction of their Treasury Management System and Business Planning software into the UK market to their existing clients and new customers.

For more than 20 years SDS has been creating IT programmes, including for financial viability (ProVal); asset appraisal (Stock Profiler) and project management (Sequel). While Aareon is dedicated to helping social housing organisations to achieve operational efficiency and excellent customer service.

“We’re delighted to be working with Aareon in the UK, The Netherlands and across Europe,” says Rowley Maggs, SDS International Development Director, “they are the leading provider of systems and consulting services for the European real estate industry and we share the same ethos of excellence in software and customer service.”

“The partnership with SDS makes very good sense,” comments Stephen Makin, Managing Director of Aareon UK Ltd. “There’s a strong synergy between our two businesses and great respect.”

SDS benefitted from collaborating with the Department for International Trade, which works to promote UK exports of goods and services, on targeting and approaching the Dutch market.

Tom Fourcade, Department for International Trade (DIT), Director Export and Investments for Southern England, said: “The demand for UK services is out there and Shelton Development Services Ltd is a great example of a business that has found success through exporting.

“This is a substantial, transformative win for their business, and we are delighted to have supported them on their export journey with bespoke advice, research and market introductions.

Aareon has offices in the UK, Germany, France, The Netherlands, Norway and Sweden, with 28,000 clients using its consultation and software.

  • SDS operates in the England, Wales, Northern Ireland and Australia, and has been described by the NHF, whom it advises, as ‘the leading supplier of housing development software in the UK’.