£80m redevelopment to ‘pioneer’ women’s housing

The partnership is set to deliver a new residential building and 80 new homes for residents.


Housing association Women’s Pioneer Housing (WPH) has selected HUB and Bridges Fund Management to redevelop a key site on Wood Lane, White City in London.

The partnership is set to deliver a new residential building, as well as 80 new homes for WPH residents, more than doubling the number currently on site.

The 0.54 acre site currently consists of various buildings owned and operated by WPH, including 36 homes and the association’s head office.

Newground Architects has been appointed to work up designs for the scheme, which is said to be WPH’s largest redevelopment project to date.

Under the partnership, HUB and Bridges will develop a new building with a long leasehold, with WPH retaining the freehold for the site and its own residential units.

Wood Lane aerial - media

According to reports, the partners are currently exploring a range of options for the development, including a specialist co-living product, with the total number of residential units still being determined.

Denise Fowler, CEO of Women’s Pioneer Housing, said: “It’s nearly a century after Women’s Pioneer Housing was founded, and women are still facing economic disadvantage in finding suitable housing at reasonable rents.

“We are excited to work with HUB and Bridges in achieving our vision, by offering around 80 new safe, secure affordable homes, designed for women.

“This scheme will provide much needed housing for a wide range of women, providing security for those who need the flats long term and a springboard for those whose incomes rise as they progress in their careers.”

On the partnership, Steve Sanham, Managing Director of HUB, said: “This is a really exciting development to be involved in and presents an opportunity to deliver something very special for Women’s Pioneer Housing and the local community.

“We will be working very closely with our partners and local stakeholders to develop a scheme that complements the area, mediating between the scale of Imperial North Campus and the local neighbourhood.

“We believe very strongly in working closely with communities and will soon be undertaking an intensive process of engagement that will help us create a successful, thoughtfully designed mixed-tenure development on this important site.”

Simon Ringer, Head of Property Funds at Bridges Fund Management, added: “This is an excellent site in a prominent location. In the last few years we’ve partnered with HUB on many successful lower-cost housing developments in London, and this new scheme is a natural follow-on from those.

“We look forward to delivering more much-needed residential accommodation for Londoners, utilising the latest sustainable design and construction methods wherever possible.”