Accent gears up to deliver ambitious development plans

Accent Housing have today announced the recruitment of two new land and planning directors to help them achieve a new, ambitious development programme.



Accent’s corporate strategy promises to deliver up to 2,500 new homes by 2023/24 to contribute to the UK’s housing crisis. The arrival of Gary Norman and Steve Morris – both from bpha- will kick start the delivery of the strategy by developing Accent’s own and land-led pipeline of new schemes.

Speaking of the new appointments, and Accent’s future plans, Executive Director of Development and Growth, (pictured) Sarah Ireland comments: “I am delighted to welcome Gary and Steve to Accent, who each bring with them 20 years of housing development experience. They will set plans in motion to ramp up the programme to deliver 500 new affordable homes a year, and will look to forge innovative partnerships with other housing associations and contractor partners to help realise this commitment.”

The new impetus on development has already seen positive results with the purchase of a sustainable private development site in Ramsey, Peterborough; an area that currently has over 300 homeless households. The stalled site, which was granted an outline planning consent in 2008, will be unlocked by Accent to ensure the delivery of new affordable homes for those in need. The scheme – due to start September 2019 – will provide 85 family homes, with mixed tenure of rent and shared ownership.

In addition to these development targets, Accent will continue to seek funding opportunities and work in partnership with other housing associations to deliver more homes.

It was announced last week that Accent, in collaboration with Together Housing and WDH, will become a strategic partner of Homes England in the first wave of new strategic funding partnerships. This innovative partnership will mean that an additional 1,152 new affordable homes will be commissioned by March 2022.

Accent Chief Executive Paul Dolan is also delighted with the new appointments. “The arrival of Sarah last autumn, and now the recruitment of Gary and Steve, signals a new dawn for Accent. Housing associations fundamentally change and improve lives for the better, and we are delighted to already see positive results, and new opportunities to expand our property portfolio which will allow us to respond positively to our country’s housing crisis.”