B3Living brings plogging to the world of social housing

Plogging is the new workout trend from Sweden, giving you the double endorphin hit of not only keeping fit but also making a massive difference to your local community at the same time.

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Colleagues from B3Living, the leading provider of affordable housing in Broxbourne, turned out on Thursday 11 July for Broxbourne’s first ever plog organised by voluntary group Plogolution.

Plogging is the new workout trend from Sweden, giving you the double endorphin hit of not only keeping fit but also making a massive difference to your local community at the same time.

It’s a combination of running, jogging or walking and the Swedish term “plocka upp,” meaning pick up. The concept is simple. Rather than jogging on by the rubbish littered on the street, a housing estate or in a park, ploggers pick it up and dispose of it correctly instead.

B3Living staff collected everything from an old road sign to a hula hoop.

The event was co-hosted by voluntary group Plogolution, who organise community plogs up and down the country, with a 2k walk or 5k run to choose from, so that people of all ages and fitness abilities can take part.

More recently, the Plogolution team took plogging to the next level running the whole length of the Thames from the source in Kemble to the Thames Barrier in June. The dedicated group of ultra-ploggers covered 184 miles in six days – collecting  1,107 plastic bottles, 931 cans and 489 glass bottles, as well as 44 huge bags of rubbish for landfill.

Chris Ellison, Executive Director (Operations), B3Living said,
“As a keen distance and trail runner, who hates litter, it’s really important that we work with groups like Plogolution to make a real difference to the lives of people who live in our communities.”

“A huge thank you to everyone who came along and did their bit to keep Broxbourne looking at its best. We look forward to turning this into a regular event, so watch this space for more details.”

Michelle Parkes, Plogolution co-founder, explains the ethos behind plogging, 
“We started Plogolution just under a year ago and are really pleased to be working with B3Living in a bid to create fit and happy communities that are dedicated to building an environment that we can be proud to hand down to future generations.

“Our vision is all about tackling plastic pollution, which is now at crisis point, with 8 million tonnes of it hitting our oceans annually.

“We want to create a planet where plogging is no longer needed and our streets, parks and town centres are litter free. Clearly we are a long way from achieving this dream, but with events like this we can get one step closer.”

B3Living manages more than 4,900 homes – providing affordable housing for more than 3,500 people in the Broxbourne area, nearly 300 homes for older people and more than 930 shared ownership and leaseholder properties.

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